A Southwestern city identified the need to determine if officers were targeting minorities in two public mall locations. Allegations concerning the targeting of Hispanic males had surfaced, indicating concern in the community that inappropriate stops and detentions were being made.
Five agencies in Santa Cruz County, California were interested in determining whether their agencies were practicing racial profiling. The media in California and across the nation had been comparing census data to stop data and drawing stark conclusions about law enforcement in many cities.
A major retail organization in the U.S. has faced allegations that its security personnel target primarily people of color when identifying and monitoring shoplifting activity in the store. Aside from pending litigation, the store has suffered from negative media exposure, and has a concern about the practices of its security department and personnel.
The City of Reno, Nevada had been litigated against and forced to settle cases previously for arresting too many minority youths during special events, particularly Hot August Nights (HAN). This event draws hundreds of classic cars and trucks to Reno for a series of cruises through the downtown area during the week.